The Labor Tribune

Demographics

No matter how large or small your advertising budget, in the Labor Tribune every penny works harder, smarter and produces results.  Why?  Because we are a Targeted Marketplace, not a mass circulated newspaper where your ad $$ are diluted. In the Labor Tribune there is no waste, your message connects with well-paid workers with money to spend.

OUR READERS:

  • Work steadily
  • Have median household incomes that are 39% higher than the St. Louis market ($57,800 as compared to $41,600)
  • Are dependable, hard working, family wage earners
  • Trust us, trust our advertisers

FINANCIAL:

Readers Annual Household Income
82% (109,000 readers) >$40,000
41% (55,000 readers) >$60,000
24% (32,000 readers) >$80,000
9% (12,000 readers) >$100,000

95% own their own homes

74% participate in savings, investment and/or insurance programs in addition to union or company supported programs.

CIRCULATION:

  • 60,000+ union household subscribers every month
  • More than 133,000 readers
  • 110 subscribing unions and district councils
  • Mailed weekly, periodical rate – no wasted circulation
  • The official voice of the Labor Movement in the St. Louis SMSA
  • The only official AFL-CIO endorsed general circulation union newspaper in the SMSA
  • Audited by the Circulation Verification council and the United States Postal Service (USPS)

PENETRATION:

  • 87% of subscribers read/browse every issue
  • 89% of subscribers are men
  • 24% of readers are women
  • 81% keep the Labor Tribune in their homes from a couple of days to more than a week

Sources:
Attitude Research Company Readership Survey
Circulation Verification Council

YOUR ADVERTISING DOLLARS SHOULD BE IN THE LABOR TRIBUNE:

The Labor Tribune is your targeted advertising buy because our readers are constantly in the marketplace looking to buy goods and services.

CONSIDER:

  • 1 of 4 readers will buy a car within the next year; and 1 of 3 readers will buy a car within the next 2 years;
  • 1 of 5 readers own a water craft;
  • 3 of 5 readers own a cellular phone;
  • 1 of 4 readers will need a pest control company;
  • 1 of 5 readers will hire a carpet cleaning company;
  • 1 of 10 readers will need a mortgage company;
  • 3 of 5 readers will be vacationing out of the area:
    29% at the Lake of the Ozarks
    22% in Branson
    19% in Chicago
    34% in states adjoining Missouri

You can count on the Labor Tribune to deliver quality customers for your quality product of service.

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505 South Ewing Avenue
St. Louis, MO 63103

Ph: 314.535.9660
Fx: 314.531.6131

info@labortribune.com


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