Advertising Specifications

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Advertising Specifications:

EDITORIAL DESCRIPTION:
The only official AFL-CIO union newspaper in the St. Louis and Southern Illinois metropolitan region (includes special weekly sports section – Outdoor Sports).

  • Published weekly (Thursday)
  • Targets union members and their families who have substantial disposable income and union decision makers who can buy and recommend services to their members.

PAGE SPECIFICATIONS:

  • Number of Columns: 5
  • Image Area: 10 5/16″(wide) X 13″(deep)
  • Trim Size: 11 3/8″ X 14 1/2″; Tabloid, No Bleeds
  • Printing Process: Offset Full Run
  • Binding Method: Fold

Mechanical Specifications:

SUBMITTING ADS CAMERA READY:
All camera-ready art must be to size and output at appropriate line screen (see below). Color proofs must accompany all spot and 4-color process artwork.

Black/White Art: 85-line screen
Halftones: 85-line screen
Process Color: 100-line screen
Negatives: Right reading, emulsion side down

SUBMITTING ADS VIA ELECTRONIC FILES:
All ads submitted electronically must be accompanied by the following:

  1. Laser proof of each ad output to appropriate
    line screen (see above); separations for color ads.
  2. Ads must be created in applications currently
    supported by our Production Department
    (see list below);
  3. All fonts (suitcase and screen fonts) and all linked graphic files must be included on disks;
  4. Images used in files must be scanned at a
    minimum of 300 dpi.

CURRENTLY SUPPORTED REMOVABLE MEDIA:

  • CD-ROM
  • Flash Drives
  • Jump Drives

SUPPORTED APPLICATIONS:

  • Mac platform only: InDesign CC;
  • Illustrator CC,
  • Photoshop CC
  • Adobe Acrobat (PDF format).

Any application not listed is not supported by our Production Department.

SUBMITTING VIA EMAIL:
We can receive ads directly from the client to our email address. The files can be saved in several different formats: TIF, EPS, PDF.

Please email the ad to your advertising representative. If you experience any problems emailing your files, please call 314.535.9660, ask for the Production Department.

Deadlines:

Space:  10:00 a.m., Wednesday, one week prior to publication date
Electronic Ads: 10:00 a.m., Monday prior to publication date
Copy to be Set: 10:00 a.m., Wednesday, one week prior to publication date