No matter how large or small your advertising budget, in the Labor Tribune every penny works harder, smarter and produces results. Why? Because we are a Targeted Marketplace, not a mass circulated newspaper where your ad $$ are diluted. In the Labor Tribune there is no waste, your message connects with well-paid workers with money to spend.
OUR READERS:
- Work steadily
- Have median household incomes that are 39% higher than the St. Louis market ($57,800 as compared to $41,600)
- Are dependable, hard working, family wage earners
- Trust us, trust our advertisers
FINANCIAL:
| Readers | Annual Household Income |
| 82% (109,000 readers) | >$40,000 |
| 41% (55,000 readers) | >$60,000 |
| 24% (32,000 readers) | >$80,000 |
| 9% (12,000 readers) | >$100,000 |
95% own their own homes
74% participate in savings, investment and/or insurance programs in addition to union or company supported programs.
CIRCULATION:
- 60,000+ union household subscribers every month
- More than 133,000 readers
- 110 subscribing unions and district councils
- Mailed weekly, periodical rate – no wasted circulation
- The official voice of the Labor Movement in the St. Louis SMSA
- The only official AFL-CIO endorsed general circulation union newspaper in the SMSA
- Audited by the Circulation Verification council and the United States Postal Service (USPS)
PENETRATION:
- 87% of subscribers read/browse every issue
- 89% of subscribers are men
- 24% of readers are women
- 81% keep the Labor Tribune in their homes from a couple of days to more than a week
Sources:
Attitude Research Company Readership Survey
Circulation Verification Council
YOUR ADVERTISING DOLLARS SHOULD BE IN THE LABOR TRIBUNE:
The Labor Tribune is your targeted advertising buy because our readers are constantly in the marketplace looking to buy goods and services.
CONSIDER:
- 1 of 4 readers will buy a car within the next year; and 1 of 3 readers will buy a car within the next 2 years;
- 1 of 5 readers own a water craft;
- 3 of 5 readers own a cellular phone;
- 1 of 4 readers will need a pest control company;
- 1 of 5 readers will hire a carpet cleaning company;
- 1 of 10 readers will need a mortgage company;
- 3 of 5 readers will be vacationing out of the area:
29% at the Lake of the Ozarks
22% in Branson
19% in Chicago
34% in states adjoining Missouri
You can count on the Labor Tribune to deliver quality customers for your quality product of service.