Reader Snapshot

OUR READERS SPEND MONEY:

• 95% own their own homes
• 43% plan to make home improvements in the next 12 months
• 24% plan to buy a car or a truck in the next 18 months
• 11% plan to buy or sell a home in the next 18 months
• 50% visit gaming boats at least once a year – 25% much more frequently
• 21% own a watercraft
• 76% will spend 1-3 weeks on vacation away from home
• 74% use savings plans and buy financial services
Love the outdoors:
• 32% camp
• 34% buy boats
• 50% fish
• 28% hunt
• 25% hike

MINIMAL DUPLICATION:
Because half our readers do not get the Post Dispatch your ad dollars reach new potential buyers.

A SUSTAINED BUY:
Because of the Labor Tribunes acceptability, believability and staying power in our readers’ homes:

• 81% of our readers keep the Labor Tribune in their homes for up to a week, that’s repeated exposure to your potential customers.
• 68% rate our news ”more reliable” -we’re their trusted source for Labor news.
• 86% look to us a a source of information that no other news source provides.
• 91% of readers spend anywhere from a few minutes to more than an hour reading us –your customer comes into the paper every week …and stays long enough to see your message.

Sources:
Attitude Research Company Readership Survey
Circulation Verification Council